MM 2017 MM 2017

Aim of the conference

The aim of the Conference is integration of the researchers by exchange of knowledge and opinions on contemporary marketing and management. We would like to pay special attention to current trends in management and marketing, including new developments in behaviour of consumers as well as innovative technologies of communication, information and research.

 

Scope of the Conference

  • Trends and activities of modern marketing – conventional as well as unconventional tools and methods of research.
  • New phenomena and tendencies in market behaviour of contemporary consumers.
  • Information and communication technologies in marketing – tradition vs. modernity.
  • Issues of the value in modern marketing concepts.
  • Consequences of globalization and cultural differences for management and marketing.
  • Territorial marketing.